When London threw its name into the hat for the 2012 Olympics, many had doubts. Not former sport minister Tessa Jowell. Interviewing Tony Blair, Ken Livingstone, and others Jowell recruited to her cause, Michael Joseph Gross details the grueling, often farcical campaign that won the city its prize—plus a $14.5 billion tab.
London leaders looked to Barcelona as a model for Olympic success and did whatever they could to get there, from rigging traffic lights for Olympic officials to selling Tony Blair’s government on a phony budget.
Uber Didn’t Listen Enough to Cities, a Top European Exec Concedes
Video: 3 Major Ways Artificial Intelligence Will Disrupt the Travel Industry
Skift Forum Europe: London & Partners CEO on Promoting Tourism in the Age of Brexit
Will Indonesia’s Olympics Bid Ever Have a Tourism Upside?
Luxury Hotels Want to Make You Feel Culturally Relevant