I’m pleased to report that America’s international travel export sector is healthy, with nominal revenues reaching an all-time peak last year of $153 billion—about 1 percent of GDP. Still, despite recent successes, it’s not clear that American tourism has ever really recovered from the tough blow it took after 9/11, suggesting there’s plenty we could do to further boost the industry.
Foreigners know the U.S. is worth a visit, but visa fees, long wait times, denials, and biometric scans aren’t problems that can be overcome with a smart PR campaign.
North America & Caribbean
International Visits to U.S. and Spending Declined in 2016
SkiftX Webinar: Reimagining Extended Stay — The Bold New World of 7+ Nights
International Tourism to the United States Dropped in 2016
International Tourist Spending in U.S. at Record High Heading into Summer
Travel Habits of Americans: 87 Percent Haven’t Yet Messaged With a Travel Brand