Skift Take

Foreigners know the U.S. is worth a visit, but visa fees, long wait times, denials, and biometric scans aren't problems that can be overcome with a smart PR campaign.

I’m pleased to report that America’s international travel export sector is healthy, with nominal revenues reaching an all-time peak last year of $153 billion—about 1 percent of GDP. Still, despite recent successes, it’s not clear that American tourism has ever really recovered from the tough blow it took after 9/11, suggesting there’s plenty we could do to further boost the industry.

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Tags: usa