I’m pleased to report that America’s international travel export sector is healthy, with nominal revenues reaching an all-time peak last year of $153 billion—about 1 percent of GDP. Still, despite recent successes, it’s not clear that American tourism has ever really recovered from the tough blow it took after 9/11, suggesting there’s plenty we could do to further boost the industry.
Foreigners know the U.S. is worth a visit, but visa fees, long wait times, denials, and biometric scans aren’t problems that can be overcome with a smart PR campaign.
North America & Caribbean
International Visits to U.S. and Spending Declined in 2016
Skift Video: How Meetings Can Give Back to the Community
International Tourism to the United States Dropped in 2016
International Tourist Spending in U.S. at Record High Heading into Summer
Travel Habits of Americans: 87 Percent Haven’t Yet Messaged With a Travel Brand