Skift Take

Being named most environmental airline is kind of like being called the most honest advertising executive. Still, the designation points once again to how Southwest does business differently - and smarter - than its peers.

Air Transport World (ATW) Magazine today revealed the winners of its inaugural 2012 Eco-Aviation Awards, naming Southwest Airlines (NYSE: LUV) as the Eco-Pioneer of the Year for the airline’s focus on efficiency long before environmentally-sound business practices were understood or recognized.

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Tags: green, southwest airlines

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