Foursquare will have to offer the right mix of matching user habits and what the sales team can sell to local businesses.
Foursquare has announced its long-awaited business model, telling the Wall Street Journal that it will begin offering personalized coupons to its users. Foursquare has been the Mecca for local for …
Subscribe to Skift Pro
Subscribe to Skift Pro to get unlimited access to stories like these ($30/month)Subscribe Now
Trivago and Kayak Split Over Travel Metasearch’s Future
Trivago is stepping into an arena where many companies before it have failed, namely travel inspiration presented considerably before people would be ready to book. If it succeeds, Trivago would be breaking relatively new ground among metasearch competitors.
Dennis Schaal, Skift | 2 months ago
5 Ways Visit California Is Rethinking Destination Marketing With Visual Stories
For DMOs, first-person, locally told stories will be critical throughout recovery and beyond. Visit California is using visual stories to build trust and confidence among locals and visitors, foster stronger relationships with partners and stakeholders, and amplify local voices.
CrowdRiff + Skift | 2 months ago
Trivago Wants to Stay Engaged With Travelers Well After They Book Trips
There are no guarantees that Trivago will succeed in transforming itself, broadening its offerings to travelers, and becoming different enough from rivals to ensure its viability. But sitting still and not trying new things wasn't an option, either.
Dennis Schaal, Skift | 5 months ago