Skift Take

While the battle over search goes beyond travel, coverage consistently focuses on how mining your social graph can aid with travel discovery.

… For example, if you are logged into your Facebook page through Bing, and you search for “best hotels in Maui,” you will get results with pictures of friends who have shared some affinity for Maui before on Facebook, whether by listing it as their hometown in their Facebook profile, liking the island on Facebook or posting photos from a previous Maui vacation.

Subscribe to Skift Pro

Subscribe to Skift Pro to get unlimited access to stories like these ($30/month)

Subscribe Now