Skift Take

Consumers booking rooms on a Mac or an iPad are more likely to choose 4 or 5 star hotels than their PC peers.

We’ve identified that Mac users are 40% more likely to book a four- or five-star hotel than PC users. A similar skew applies for iPad users. We can use that information to influence which hotels we recommend to users we see searching on a Mac or an iPad versus a PC for example.

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Tags: ios

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