Skift Take

American Airlines once lured very loyal customers with a $250K all-you-can-fly-in-a-lifetime pass. Then it had second thoughts. Here's how it unraveled.

But all the miles they and 64 other unlimited AAirpass holders racked up went far beyond what American had expected. As its finances began deteriorating a few years ago, the carrier took a hard look at the AAirpass program.

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Tags: american airlines, loyalty

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