Skift Take
American Airlines once lured very loyal customers with a $250K all-you-can-fly-in-a-lifetime pass. Then it had second thoughts. Here's how it unraveled.
But all the miles they and 64 other unlimited AAirpass holders racked up went far beyond what American had expected. As its finances began deteriorating a few years ago, the carrier took a hard look at the AAirpass program.
Ask Skift Is the AI Chatbot for the Travel Industry
Go deeper into the business of travel with Skift’s new AI chatbot.
Tags: american airlines, loyalty
Up Next
Loading next stories