Skift Take
The OTA’s cheeky ad campaign pushes vacations and puts staycations in their proper place.
First Free Story (1 of 3)
Join Skift ProMore travel executives get their mission-critical industry news from Skift than any other source on the planet.
Tell me moreAlready a member? Sign in here
The idea is to bring emotion back into online travel, Orbitz executives say, as a way to differentiate Orbitz from competitors like Expedia and Travelocity and speak about something other than price.
Tags: marketing
