Orbitz builds ad campaign on saying travel is good

- May 04, 2012 12:12 pm

Skift Take

The OTA’s cheeky ad campaign pushes vacations and puts staycations in their proper place.

— Skift

The idea is to bring emotion back into online travel, Orbitz executives say, as a way to differentiate Orbitz from competitors like Expedia and Travelocity and speak about something other than price.

Tags: marketing

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