Orbitz builds ad campaign on saying travel is good
- May 04, 2012 12:12 pm
Skift Take
The OTA’s cheeky ad campaign pushes vacations and puts staycations in their proper place.
— Skift
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The idea is to bring emotion back into online travel, Orbitz executives say, as a way to differentiate Orbitz from competitors like Expedia and Travelocity and speak about something other than price.
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