Arthur Frommer was as influential as the pill and the credit card

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The following is an excerpt from my new book, Europe on 5 Wrong Turns a Day. economy was faltering, but even this was not enough to dissuade the masses from heading abroad, although it did mean …

Tags: guides

Arthur Frommer was as influential as the pill and the credit card

Support Skift’s Independent Journalism

More travel professionals get their industry news from Skift than any other source.

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Arthur Frommer was as influential as the pill and the credit card

Support Skift’s Independent Journalism

More travel professionals get their industry news from Skift than any other source.

Support Skift's Work

Up Next

Are Google Reviews Poised to Beat TripAdvisor at Its Own Game?

Executive Q&A: How to Cut Costs on Business-to-Business International Payments

Google’s New Travel App Is a Mashup of Guidebook and TripIt

TripAdvisor Takes New Steps Toward Offering the Ultimate Travel Guide App

Interview: Groupon’s Founder Is Trying to Reinvent the Audio City Tour