Skift Take
The hotel industry is trying to figure out how it can turn consumers on to its own hotel sites as opposed to OTAs.
First Free Story (1 of 3)
Join Skift ProMore travel executives get their mission-critical industry news from Skift than any other source on the planet.
Tell me moreAlready a member? Sign in here
Hotels and motels are inching their way back to financial health, but they’ve still got a headache they can’t shake – the Expedias and Pricelines of the world.