After market research, the tourism board has decided to customize and narrow its pitches based on particular needs and wants of its target audience.
When it comes to ad feedback, brands usually turn to focus groups. But increasingly they’re finding new ways to get feedback without the hassle and expense of gathering a group of strangers in a room.
France Tourism is one such brand. The company works with eMiles, which has 3 million people in its database, to test creative options and travel offers to not-so-popular places.
Have a confidential tip for Skift? Get in touch