Google takes one more step into the travel booking world by positioning its booking capabilities at the top of related search result pages. Anti-trust complaints begin in 5, 4, 3, 2, 1 ...
Google is repositioning its Hotel Finder product to a spot just above organic results on search results pages for users in the US.
Subscribe to Skift Pro
Subscribe to Skift Pro to get unlimited access to stories like these ($30/month)Subscribe Now
Google’s New Climate Push Won’t Penalize Hotels That Opt Out
What can make a travel companies truly put their money where their mouth is on sustainability? Threaten a lower placement on a Google search.
Cameron Sperance | 6 days ago
How Far Will Google Take New Hotel and Environment Claims?
It's a nice step for Google to provide more information about hotels' sustainability practices in search results. But will the company have the guts to get "political," in the eyes of some, and push hotel listings higher or lower based on environmental practices?
Dennis Schaal | 6 days ago