Skift Take

Because of its market-leading AAdvantage miles program, American has a solid base of committed customers. For everyone's benefit they need to be given a seat at the negotiating table.

Every time a company goes through bankruptcy court or gets involved in merger talks, it’s disappointing to see who does not have a seat at the negotiating table … As the parties bickered, I kept coming back to this question as a longtime American customer with plenty of skin in this game: Why is there no customers’ committee?

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Tags: bankruptcy, loyalty

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