Skift Take

Nile's properties have struggled since being hit hard by Google's Panda update, while Travora has been eager to acquire content to match with its expanded inventory. This awkward pairing of properties ready for a change could turn out very interesting.

Travora, formerly known as Travel Ad Network, acquired travel planning site NileGuide and its sister sites as part of a wider business-to-consumer and business-to-business travel-media strategy.


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Tags: guides, local

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