Destinations

Brand USA launches phase one of its worldwide tourism marketing effort

Skift Take

Will Rosanne Cash and a multi-culti group of backup musicians be a draw to the Canadians, Japanese, and UK residents that Brand USA hopes to lure back to the United States?

— Skift

“Land of Dreams,” a jaunty anthem by country singer/songwriter Rosanne Cash (Johnny’s daughter), is part of a stepped-up effort to woo international travelers to the USA – and get them to visit more than such iconic destinations as Las Vegas, Orlando and New York.

Tags: marketing

Destination Mexico: The Evolution of Luxury Travel

Luxury travelers are looking for more than just posh accommodations and generic pampering. Savvy suppliers and tourism organizations are capitalizing on the desire for authentic experiences, as the sharing economy continues to present new ways to connect travelers with local culture.

Read More

Next Story

Loading...

Loading...