Skift Take
Will Rosanne Cash and a multi-culti group of backup musicians be a draw to the Canadians, Japanese, and UK residents that Brand USA hopes to lure back to the United States?
“Land of Dreams,” a jaunty anthem by country singer/songwriter Rosanne Cash (Johnny’s daughter), is part of a stepped-up effort to woo international travelers to the USA – and get them to visit more than such iconic destinations as Las Vegas, Orlando and New York.
Ask Skift Is the AI Chatbot for the Travel Industry
Go deeper into the business of travel with Skift’s new AI chatbot.
Tags: marketing
Up Next
Loading next stories