Support Skift’s Independent Journalism

Skift’s editors and reporters produce over 150 exclusive stories every month. We are the leading source of news for the global travel industry.

“Land of Dreams,” a jaunty anthem by country singer/songwriter Rosanne Cash (Johnny’s daughter), is part of a stepped-up effort to woo international travelers to the USA – and get them to visit more than such iconic destinations as Las Vegas, Orlando and New York.

Tags: marketing