Brand USA launches phase one of its worldwide tourism marketing effort

Skift Take

Will Rosanne Cash and a multi-culti group of backup musicians be a draw to the Canadians, Japanese, and UK residents that Brand USA hopes to lure back to the United States?

“Land of Dreams,” a jaunty anthem by country singer/songwriter Rosanne Cash (Johnny’s daughter), is part of a stepped-up effort to woo international travelers to the USA – and get them to visit more than such iconic destinations as Las Vegas, Orlando and New York.

Tags: marketing

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