What’s the value of “green” for a hotel’s bottom line?
- Apr 16, 2012 3:01 am
Skift Take
Environmental certification costs hotels in ways that it’s not easy to quantify in terms of guests or revenue. A handful of new properties are giving it a shot anyway.
— Skift
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Getting a sustainable hotel certified can require a lot of work, but do the efforts pay off when marketing to eco-conscious guests?
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