The high-profile ads featured photographs of what it claimed were French locations – but two were taken 5,500 miles away in Llandudno, Cape Town (pictured).
Tags: marketing
Uh-oh: France promotes sights to Britons with pics of Cape Town
Digital
How Much Did Big Travel Companies Spend on TV Ads in 2019?
3 weeks
Sponsored
Moving Beyond Demographics: Data Drives the Future of Travel Advertising
1 week
Booking Sites
Did Booking.com Swallow Kayak? No, It’s Just a Marketing Thing
2 months
Booking Sites
Did Airbnb’s Contrarian Narrative Just Get Messed Up?
3 months
Airlines
Allegiant Air Is Counting On New NFL Stadium in Vegas to Boost Recognition
4 months