Hilton tries to make its luxury Waldorf Astoria brand bigger

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The Waldorf Astoria is synonymous with New York luxury, but Hilton Worldwide, the parent company of the century-old hotel brand, is looking to bring the Waldorf name to Europe, Central America, …

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Hilton tries to make its luxury Waldorf Astoria brand bigger

First Free Story (1 of 3)

More travel executives get their mission-critical industry news from Skift than any other source on the planet.

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Hilton tries to make its luxury Waldorf Astoria brand bigger

First Free Story (1 of 3)

More travel executives get their mission-critical industry news from Skift than any other source on the planet.

Why join Skift Pro?

Up Next

A European Summer Without Americans Threatens Already Struggling Luxury Hotels

Expedia Group’s Advertising Platform Welcomes Vrbo to Its Portfolio

IHG and Accor Leaders See Short-Term Virus Response Fueling Longer-Term European Hotel Strategies

Empty Rooms Move Marriott and Other Chains Closer to Flexible Pricing for Corporate Guests

Hotels Could Face $9 Billion in New Costs to Stay Squeaky Clean