Hilton tries to make its luxury Waldorf Astoria brand bigger

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The Waldorf Astoria is synonymous with New York luxury, but Hilton Worldwide, the parent company of the century-old hotel brand, is looking to bring the Waldorf name to Europe, Central America, …

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Hilton tries to make its luxury Waldorf Astoria brand bigger

Support Skift’s Independent Journalism

Skift’s editors and reporters produce over 150 exclusive stories every month. We are the leading source of news for the global travel industry.

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Hilton tries to make its luxury Waldorf Astoria brand bigger

Support Skift’s Independent Journalism

Skift’s editors and reporters produce over 150 exclusive stories every month. We are the leading source of news for the global travel industry.

Support Skift's Work

Up Next

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IHG Is the Model for Hotel Chains on Cancellations as Crisis Mounts