Skift Take
Uptake was put on the ropes by Google’s Panda update and the lack of user interest in trip planning via social means. The acquisition by Groupon gives it a chance to pivot with more support in its corner.
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Daily-deals company Groupon has purchased travel site Uptake for an undisclosed amount of cash. This deal marks the third acquisition for the newly public Groupon in February 2012.
Groupon reportedly paid over $10 million for the company, which helps you find information on cities you’re traveling to, All Things D reported today. A source told All Things D that the deal is more of an “acqihire” of Uptake, meaning that Uptake’s 20 person team will likely be merged into Groupon’s operations.