First Free Story (1 of 3)

More travel executives get their mission-critical industry news from Skift than any other source on the planet.

Already a member?

By Rachel King | February 16, 2012, 7:00am PST Summary: The addition of TripAdvisor gives Kayak the potential to further reach out to a younger and more social media-friendly crowd. Kayak is building out the hotel arm of its travel-related search …