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Free Report: The Rise of the Chinese Independent Traveler

Long accustomed to group tours, the new Chinese tourist is increasingly independent and demanding of more unique and authentic experiences when they travel.

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Released September 2013: Long accustomed to group tours, the new Chinese tourist is increasingly independent and demanding of more unique and authentic experiences when they travel.

Skift has put together the most definitive report covering what the next generation of Chinese travelers wants from their experience. We look at the forces that influence China’s outbound market and the mega-trends they are shaping.