The Rise of Location Data in Travel

A Skift Trends Report

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Released March 2014: Location data is a the engine that powers many of the digital recommendations travelers use to plan their trips, choose accommodations and select local businesses. Are destination marketers and tourism boards doing enough to take advantage?

  • Discover why integrating location-powered trip ideas is an essential strategy for destination marketing websites
  • Understand why tourism boards are using location-powered content marketing programs to drive multi-million dollar increases in revenue
  • Learn how the patterns found in millions of photos, Tweets and check-ins are helping tourism boards to better understand and appeal to potential visitors

Companies mentioned in this report:

Google Foursquare
Facebook Yelp
Pinterest Instagram
Flickr Tripadvisor
Visit Britain Stockholm Arlanda Airport
Jetpac Visit Pennsylvania
Chicago Convention and Tourism Bureau Four Seasons Hotels and Resorts
Findery Hawaii Visitors and Convention Bureau