The Rise of Destination Marketing Through Movies and TV

A Skift Trends Report

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Released November 2013: Entertainment inspires people to travel. The destinations and locations where movies and television shows are filmed have the potential to attract film tourists with smart, timely marketing. Destination marketing organizations are realizing the trend and looking to convert the international attention into travel bookings.

In the following report, we will cover what motivates travelers to visit a destination featured in a movie, how to manage the long-term relationship with a TV series, how to tap into the themes made popular by recent films, and factors to consider before marketing begins.


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