Online Video Strategies in the Travel Industry

A Skift Trends Report

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Released February 2014: Online video is rapidly eclipsing television as the most effective channel for travel marketing, especially for brands targeting younger demographics. What can marketers learn from the success of travel industry leaders?

  • Find out why creative video marketing is more important for airlines
  • Understand best practices for YouTube and alternative video platforms such as Vine
  • Learn how to develop a consistent, cost-effective video strategy from influential marketers

Preview the report below:

Companies mentioned in this report:

YouTube (Google) Virgin Australia
Vimeo (IAC Interactive) British Airways
Twitter (Vine) Daily Motion
Instagram Video (Facebook) Delta
Youku KLM
Turkish Airlines Expedia
Virgin America Lufthansa
Pixability Orbitz
Simpliflying Aer Lingus
Air New Zealand TAM Airlines
American Airlines Southwest Airlines
JetBlue Emirates
United Airlines FinnAir
WestJet Malaysia Airlines
Virgin Atlantic Singapore Airlines