Evolving Strategies in Travel Ad Tech and Bookings

A Skift Trends Report

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Released April 2014: As media buying and delivery technology expands in every industry, travel marketers are competing to identify, reach, and convert consumers in an increasingly complex display-ad environment. Their strategies to do so are evolving, as technology provides newly dynamic and newly granular tools across a spectrum of devices and platforms.

  • Industry insiders evaluate the state of data-driven ads for travel, and point to emerging trends that will define travel marketing in the coming years.
  • A close look at what key travel verticals are doing to compete for conversions in the programmatic media-buying marketplace.
  • How the multi-device traveler is changing the rules for how conversions are captured, and measured, in the travel industry.

Companies mentioned in this report:

Lyris Economist Intelligence Unit
EnVeritas Group Marketing Land
Sojern Google
AppNexus eMarketer
Orbitz Fareportal
CheapOair Intent Media
Criteo Superfish
Sendori Priceline
Expedia Travelocity
Nor1 Southwest Airlines
American Airlines Virgin Atlantic
Chango Adara
Visit Salt Lake Highgate Hotels
Travel Tripper  Facebook