Released April 2014: As media buying and delivery technology expands in every industry, travel marketers are competing to identify, reach, and convert consumers in an increasingly complex display-ad environment. Their strategies to do so are evolving, as technology provides newly dynamic and newly granular tools across a spectrum of devices and platforms.
Companies mentioned in this report:
|Lyris||Economist Intelligence Unit|
|EnVeritas Group||Marketing Land|
|American Airlines||Virgin Atlantic|
|Visit Salt Lake||Highgate Hotels|