The Big Business of LGBT Travel

A Skift Trends Report

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Released August 2014:

Lesbian, gay, bisexual, and transgender travel has always existed, but recently mainstream companies have been tailoring campaigns to the demographic. As social and political views in the U.S. evolve and become more accepting of the LGBT community, we see businesses revamping their marketing models to become more inclusive as well.

  • Who is the LGBT traveler today?
  • What are the current trends and preferences for LGBT travelers?
  • How are travel companies and the media changing their marketing strategies to appeal to the LGBT communities?

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Companies in the report:
Pink Iceland Ecocircuitous
Wild Rainbow African Safaris Brazil Ecojourneys
American Airlines Marriott
W Hotel The Out NYC Visit Sweden