Articles tagged “wisconsin”

Media and PR

Wisconsin Tourism Taps Into Top Chef With Its First National Cable TV Ad

Forget stereotypes about cheese and beer. Wisconsin believes that hosting Top Chef will translate into highlight the state's culinary offerings and boost tourism to the state.

Dawit Habtemariam | 1 week ago

Wisconsin Tourism Taps Into Top Chef With Its First National Cable TV Ad

SkiftX

Tourism Wisconsin’s Last ‘Airplane!’ Ad Embraces the Winter Cold

Instead of going offline for six months a year, Wisconsin is smart to admit it's cold as heck, but still encourage people to come and have fun.

Jason Clampet, Skift | 9 years ago

Tourism Wisconsin’s Last ‘Airplane!’ Ad Embraces the Winter Cold

Tourism

Wisconsin tourism taps “Airplane” alum and Green Bay Packers star for new ad

Putting a popular face in a tourism ad is an easy way to ensure the campaign will enjoy media pick-up, but such ads often err with too much focus on the celebrity and not enough on the destination.

Associated Press | 11 years ago

Wisconsin tourism taps “Airplane” alum and Green Bay Packers star for new ad

Tourism

Wisconsin gets $16.8 billion tourism boost in 2012, thanks to regional visitors

Wisconsin’s largest tourism markets are its neighbors, which is great for advertising spend but limiting for long-term growth.

Kevin Wang, Associated Press | 11 years ago

Wisconsin gets $16.8 billion tourism boost in 2012, thanks to regional visitors