Articles tagged “visitscotland”

News Blog

Show Travelers They’re Part of Solution, Not Problem — VisitScotland CEO

Destinations should aim to reassure travelers that they’re having a positive impact, by actively promoting sustainable tourism. That was the message from VisitScotland CEO Malcolm Roughead, speaking at the Skift Sustainable Tourism Summit on Wednesday. He said that VisitScotland seeks to make visitors aware of the environment, encouraging them “to be part of the solution,…

Matthew Parsons | 2 years ago

Online Travel

Can Scotland Create a Regional Travel Tech Hub for a Post-Coronavirus World?

Countries lack a playbook in coping with the pandemic's effect on tourism, but Scotland is one to watch when it comes to its new effort to boost its travel tech sector.

Sean O'Neill, Skift | 4 years ago

Can Scotland Create a Regional Travel Tech Hub for a Post-Coronavirus World?

SkiftX

Best Travel Ads This Week: Brands Building Emotional Connections

It can be difficult to determine whether travel companies are selling daydreams and memories or luggage and plane tickets today as brands align themselves with experiences rather than the details of their products.

Samantha Shankman, Skift | 9 years ago

Best Travel Ads This Week: Brands Building Emotional Connections

Skift Originals

We have the most adorable ad campaign of 2013: Shetland ponies in cardigans

Top that, Koala bears!

Rafat Ali, Skift | 11 years ago

We have the most adorable ad campaign of 2013: Shetland ponies in cardigans