Articles tagged “visit florida”

Tourism

Florida Spotlights Nature Trails in $5 Million Tourism Campaign

Florida wants to spread tourist spending and foot traffic beyond its beaches and hotspots. It'll be tough as the American international travel boom continues to chip away at domestic tourism.

Dawit Habtemariam | 6 months ago

Florida Spotlights Nature Trails in $5 Million Tourism Campaign

Tourism

Tourism Industry Warns: NAACP’s Florida Travel Advisory Could Hurt Black Businesses

Many in the tourism industry are unhappy with the direction Florida is taking in its restrictive policies toward marginalized communities, but they don't believe the solution is to avoid traveling to the state.

Dawit Habtemariam | 11 months ago

Tourism Industry Warns: NAACP’s Florida Travel Advisory Could Hurt Black Businesses

Tourism

Beach Destinations Face Hot Competition from Wider Post-Pandemic Tourist Growth

Beach destinations can't rely on the outdoor attributes that made them so attractive to the domestic market during the pandemic now that international travel is fully open and fear of cities has evaporated.

Dawit Habtemariam | 1 year ago

Beach Destinations Face Hot Competition from Wider Post-Pandemic Tourist Growth

Tourism

Florida Lets Tourists Know It’s Still Open for Business

While Hurricane Ian left its physical mark on a few destinations in Florida, it delivered a media image scar much wider in geographic scope that will be a challenge to overcome.

Dawit Habtemariam | 2 years ago

Florida Lets Tourists Know It’s Still Open for Business

News Blog

Airbnb.org, Expedia Group Aid Hurricane Relief Efforts

Airbnb.org and Expedia Group are providing support to people displaced by Hurricanes Fiona and Ian. Airbnb.org, a nonprofit that says it operates independently from Airbnb, announced that it has committed $5 million to provide free housing on a temporary basis to people displaced by Hurricane Fiona in the Caribbean and Hurricane Ian on the U.S.…

Dennis Schaal | 2 years ago

Tourism

Visit Florida Embraces Marketing More Than Just Beaches and Disney

Early estimates suggest Florida is having a remarkable tourism recovery. The state's promoters said recent ads that highlight the state's lesser-known offerings, such as Michelin-starred restaurants and adventure tourism, contributed to the recovery.

Sean O'Neill | 2 years ago

Visit Florida Embraces Marketing More Than Just Beaches and Disney

News Blog

Florida’s Tourism Recovery Continues Despite Headwinds

Tourism in Florida during the first half of this year surpassed the level during the comparable pre-pandemic period of 2019. Visit Florida, the state’s tourism marketing agency, published the numbers this week. It ballparked that the state drew 69 million visitors in the year through June 30. Florida has done well at attracting international travelers,…

Sean O'Neill | 2 years ago

Hotels

Lodging Advertisers Love of Video May Persist Through 2022 and Beyond

You can debate the degree to which cities will come back and the future grip of remote work, but it seems clear that video advertising will remain on a new perch for awhile.

Dennis Schaal | 2 years ago

Lodging Advertisers Love of Video May Persist Through 2022 and Beyond

Tourism

Skift Global Forum Preview: How Florida Tourism Is Winning the Race to Recovery

For Visit Florida, the pandemic was a golden opportunity to boost its domestic market share while competitors remained restricted. And it worked — Florida's visitor numbers are on track for a record breaking year.

Lebawit Lily Girma, Skift | 3 years ago

Skift Global Forum Preview: How Florida Tourism Is Winning the Race to Recovery

Tourism

Florida Tourism Produces Original Amazon Prime Series as Marketing Goes Hollywood

Florida's tourism marketers are going the extra mile to beat the competition this summer: co-producing and launching an original series set in St. Pete-Clearwater and launching on Amazon Prime Video. It's a whole new tourism marketing frontier. Action!

Lebawit Lily Girma, Skift | 3 years ago

Florida Tourism Produces Original Amazon Prime Series as Marketing Goes Hollywood