Articles tagged “viking”

Cruises

River Cruising Grows, With Plenty of Room for Newcomers

River cruising is evolving as the former niche grows to meet demand from cruisers who are tired of ocean cruising. Smaller companies can innovate and experiment in river cruising more readily than in ocean cruising, creating a diverse set of experiences for cruisers.

Andrew Sheivachman, Skift | 8 years ago

River Cruising Grows, With Plenty of Room for Newcomers

Cruises

The Advertising Battle to Fill River Cruise Ships in Europe

People who can afford river cruises are generally older and richer. As river cruise lines build more ships, they need to reach more appropriate prospective customers.

Andrew Sheivachman, Skift | 9 years ago

The Advertising Battle to Fill River Cruise Ships in Europe

Cruises

Viking River Cruises CEO Has No Interest in IPO or Selling to a Cruise Corp

Neck-deep in growth and expansion, the future of Viking is still not clear, but it's recent move into the ocean business suggests Viking has the ambition to expand its brand into other sectors of the travel industry.

Samantha Shankman, Skift | 10 years ago

Viking River Cruises CEO Has No Interest in IPO or Selling to a Cruise Corp

Cruises

Viking Cruises Wants to Own the 55+ Cruiser on River and at Sea

Viking has carved a profitable and influential niche in the river cruising business, but the success of parlaying that model has yet to be seen. We're betting the same focus that built its river company will also fuel ocean growth.

Samantha Shankman, Skift | 10 years ago

Viking Cruises Wants to Own the 55+ Cruiser on River and at Sea

Cruises

Interview: Viking’s Culinary Director on Connecting Cuisine and Culture on a River

Striking a balance between introducing new regional dishes and still pleasing customers is a challenge that Viking has so far achieved, but going one step further to make sure the meals are as healthy and locally sourced as possible is one it is still working on.

Samantha Shankman, Skift | 10 years ago

Interview: Viking’s Culinary Director on Connecting Cuisine and Culture on a River

Cruises

Skift Q&A: Viking River Cruises on Building Brand and Activity Awareness

Viking is one of the few upcoming travel companies today that isn't chasing millennials or catering to gadget-happy jet-setters. A focus on its core older customer base keeps its marketing clear and product perfect for the demographic.

Samantha Shankman, Skift | 10 years ago

Skift Q&A: Viking River Cruises on Building Brand and Activity Awareness

Cruises

River cruising challenges: Floods and rising waters

River cruises are the hot thing in European tourism right now, but they face challenges from floods and rising water levels that limit where their boats can go.

The Daily Telegraph | 11 years ago

River cruising challenges: Floods and rising waters