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New Jersey Governor criticized for turning tourism ads into campaign asset
DestinationsNew Jersey Gov. Chris Christie and his family are starring in television commercials that are part of a publicly funded $25 million tourism campaign to encourage people to visit the Jersey Shore after Superstorm Sandy, but Democrats say they are simply taxpayer-funded campaign ads. The ad campaign called “Stronger Than The Storm” launched last week [...]
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Best travel ads this week: Holland argues it’s cooler than Brooklyn
TransportTrave ads seek to inspire and excite viewers into booking a trip. The methods used to elicit such sentiments include fast-paced music, flashy images, and emotional voiceovers; and ultimately they aim to convince viewers that a better time is just a plane ride away. This week Holland defends its traditional way of life as the [...]
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Thus proven: stop-motion travel video, so much more fun than timelapse
DestinationsTimelapse, that staple hipsteresque video format that rose to new heights with the rise of YouTube and later Vimeo, tends to overshadow another somewhat underappreciated format: stop-motion video. After a while all timelapses blend into each other, with a languid soundtrack laid over beach/sunset/clouds/buildings/cityscape/people/desert sky/Northern Light vistas. Stop-motion videos meanwhile, are just a lot more fun [...]
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London locals create personal tourism campaign that bests official videos
DestinationsA pair of Londoners enlisted the help of dozens of locals – including Dermot O’Leary – in an attempt to persuade a friend to visit the city. Tim Benzie and Paul Joseph made this quirky film featuring dozen the city’s top attractions in the hope of convincing Tim’s niece, who lives in Australia, to visit [...]
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Best travel ads this week: German perfectionism to quirky explorations
DigitalThis week Lufthansa pokes fun at Germans, Expedia takes viewers around the world with a Wes Anderson-inspired tour, a Baltic cruise company tugs heartstrings, and two more videos provide a bit of Friday escapism. FOR ALL OF OUR SKIFTADS OF THE WEEK COLLECTION, CHECK OUT OUR ARCHIVES HERE. Germany’s national carrier Lufthansa pokes fun at [...]
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Mapping and traffic service Waze sees benefit in its army of users
Digital“The companies that are in this space are going find that it’s going to get harder and harder, and that they’re going to have to invest more and more, and the cost of updating your maps is going to increase,” Bardin told AllThingD’s Liz Gannes at D: Dive Into Mobile in New York today. Waze’s [...]
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Google Street View’s the gift that keeps giving, this time hyperlapse video
DigitalPhotographs captured by Google Street View have been cleverly stitched together to create an innovative time-lapse video compilation. The makers of the video, a Canadian digital design company, used photographs available on Google Street View and edited them together to create seamless footage of a road trip through changing landscapes. Hyperlapse, as the firm, Teehan+Lax, [...]
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Video of the week: The Quiet City: Winter in Paris
DestinationsA languid and mesmerizing ode to the big city, “The Quiet City: Winter in Paris” is a stark and beautiful short film that takes us through a slow tour of the world’s most visited boulevards. Filmmaker Andrew Julian shot the film on a Blackmagic Cinema Camera during a recent trip to Paris. Watch this one full screen. Claire and I [...]
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Are hotel TVs nearing extinction?
DigitalContent is changing. Guestroom TVs are moving away from video services to guest touchpoints that bring guest content and hotel services together. As guests become more used to accessing content through streaming services, such as Netflix and Hulu, they will expect to be able to access those services while on the road, said Bob Wagener, [...]
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Video: Texas Tourism pushes country music and cowboys in new ad campaign
DestinationsWhen Texas Tourism plans an advertising campaign, it goes all in. Websites are rebranded, mobile apps are created, and the brand lasts for years. Texas Tourism’s newest campaign launched in January 2013 with a focus on the music scene and cowboy lifestyle that are viewed as critical to the southern state’s culture. The campaign released [...]
