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Tourism
Affluent jet-setters are gearing up for luxe adventures next year, with wallets expanding and global horizons beckoning.
Varsha Arora, Skift | 7 months ago
Online Travel
You can expect to see wider adoption of the free links in metasearch that Google started in 2021. More hotels means more site visitors, and eventually revenue.
Dennis Schaal | 2 years ago
Trip.com Group, Airbnb, and other online travel agencies have all made commitments to up their travel inspiration games. Pandemic uncertainties and anxieties will bolster their efforts.
With the exception of business travel, Trivago officials argued that travel will be back to a semblance of normalcy by next spring or summer. That would be great for Trivago, but none of that is assured.
This reporter managed to include Kourtney Kardashian's Insta in this story about travel tech. #winning #socialmedia #thinkfluencer
Sean O'Neill, Skift | 3 years ago
Trivago is stepping into an arena where many companies before it have failed, namely travel inspiration presented considerably before people would be ready to book. If it succeeds, Trivago would be breaking relatively new ground among metasearch competitors.
Dennis Schaal, Skift | 3 years ago
Business Travel
In addition to its new partnership with TUI, Trivago is betting on travel inspiration to spur nearby weekend getaways. From Tripadvisor to Google Flights and mostly forgotten travel startups, the prospect of both nurturing bucket list dreams and converting lookers into bookers has never worked out very well.
While Tripadvisor has transitioned over the years away from hotel metasearch in a big way — largely because of Google's incursions — Trivago is just starting to dabble with diversification. That tilt could lead to more significant changes in the future.
They say in every crisis there's opportunity. Event tech company OccassionGenius has found an unexpected way for travel companies to leverage its tech during the global shutdown.
Rosie Spinks, Skift | 4 years ago
Airlines
There are floors full of marketing folks and techies at Expedia, Booking.com, United, and American Airlines who are measuring whether consumers click faster on the yellow button or the red banner. Can airline websites afford to be cheerleader, confidante, and payment processor simultaneously? Very doubtful.
Dennis Schaal, Skift | 4 years ago
