Articles tagged “translation”

News Blog

Airbnb Deploys Translation Engine to Let Guests See Reviews in 60 Languages

Airbnb has just announced the expansion of its automatic translation service, Translation Engine, to reviews of rentals and hosts. First introduced in Airbnb's 2021 "Winter Release," Translation Engine provides both hosts and guests with automatic message translations in over 60 languages. The company signed a deal with Translated in 2021, the largest deal in the…

Allison Armijo | 2 years ago

Travel Technology

Google Expands Power Over Local Discovery and Travel Tools

It will be fascinating to see whether consumers embrace booking various elements of travel using Google Assistant. Perhaps more interesting is the way that Google Maps has become an all-purpose superapp in recent years.

Andrew Sheivachman, Skift | 5 years ago

Google Expands Power Over Local Discovery and Travel Tools
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Online Travel

How Global Travel Brands Can Get Their Employees on the Same Page

Managing a global travel company comes with its own set of challenges that national and local travel brands don’t usually have to face. Communication among employees is often a chief concern, but providing content available in their local language can help improve employee engagement and drive efficiency.

Smartling + Skift | 7 years ago

How Global Travel Brands Can Get Their Employees on the Same Page

Hotels

How Starwood Optimized Its Website Translation Speaks to an Industry Becoming Fluent in Data

Starwood recently changed its approach to the translation of websites for its 1,500 properties. Its move is a case study in how many hotel groups are getting savvier about using data to boost bottom line results.

Sean O'Neill, Skift | 7 years ago

How Starwood Optimized Its Website Translation Speaks to an Industry Becoming Fluent in Data
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Business Travel

Video: Smartling VP of Operations on What Airbnb & Uber Can Teach the Industry

Technology-first companies like Uber and Airbnb are leading the charge in being more inclusive to consumers by expanding their language offerings, but it appears the rest of the travel industry still has a way to go.

SkiftX + Skift | 7 years ago

Video: Smartling VP of Operations on What Airbnb & Uber Can Teach the Industry
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Online Travel

The Link Between Language and Booking for International Travelers

As more people around the globe embark on international trips, consumers are coming to expect digital experiences in their native language regardless of where they land. Download this free trends report to learn actionable strategies to localize content for the next generation of global travelers!

Smartling + Skift | 8 years ago

The Link Between Language and Booking for International Travelers
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Online Travel

New Skift Report: How Travel Brands Are Facing Global Translation Challenges

As global travelers and travel content continues to migrate into the digital realm, consumers are increasingly researching, planning, and booking trips on the web and via mobile devices. At the same time, travel brands are investing heavily in content marketing to reach consumers. These two forces collide when travel brands enter new, foreign markets and struggle to offer content marketing in local languages.

Smartling + Skift | 8 years ago

New Skift Report: How Travel Brands Are Facing Global Translation Challenges
Free Read

Online Travel

How Translation Technology is Shaping the Future of the Global Traveler Experience

With more people traveling abroad than ever before, travel brands are increasingly expected to provide international customers with a seamless digital experience. The ones taking the tech-first approach are winning the battle for loyalty and direct bookings.

Smartling + Skift | 8 years ago

How Translation Technology is Shaping the Future of the Global Traveler Experience

Mergers and Acquisitions

Google Acquires Real-Time Translation App World Lens

Translation technology has improved significantly in the past few years and recent developments suggest that the functionality will soon be closely integrated into travelers' most used devices.

Samantha Shankman, Skift | 10 years ago

Google Acquires Real-Time Translation App World Lens

Online Travel

Five Travel Startups for Pre-Trip Research and Planning

Samantha Shankman, Skift | 10 years ago

Five Travel Startups for Pre-Trip Research and Planning