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How travelers from ten countries access the Internet from the road
DestinationsIt won’t be long before Internet cafes and lobby PCs become a relic of the past. A recent report by Tourism Australia found smartphones and personal laptops to be the devices most commonly used by visitors to access Internet while in Australia. Based on the March quarter of 2012, 25 percent of travelers accessed Internet [...]
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The changed travel purchase cycle in a digital world
DestinationsTravel was one of the first sector that went online, with airline and hotel sectors being the first ones to make the transition. And the travel customers followed and in the process changed all the industry-defined value chains of yore. Tourism Australia has come out with a detailed study, compiled with the help of PricewaterhouseCoopers, [...]
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What’s behind Australia’s “Best Jobs in the World” tourism stunt?
DestinationsBehind Australia’s “Best Jobs in the World” promotion lies a serious goal: resuscitating the country’s tourism industry, which…has about 36,000 unfilled positions and has been hit hard by a strong Australian dollar. The campaign aims to promote Australia’s Working Holiday Maker program, in which 18- to 30-year-olds from nearly 30 countries can spend a year [...]
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Tourism Australia lobbying for free Wi-Fi across all hotels in the country
DestinationsTourism Australia, the country’s top tourism body, is asking thousands of Australian hotels to provide free wi-fi to end exorbitant in-room internet bills… it has also held talks with large telecom companies to join its campaign. But Tourism Australia isn’t lobbying for the change to help travellers..it wants free wi-fi so it can unleash an explosion [...]
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Australia’s quest to become the most talked about destination on the planet
DestinationsAustralia’s tourism body has figured that if the real life numbers aren’t that great, it could at least try and create the loudest buzz in social media, hoping to translate into better tourism business numbers. And it certainly has been among the savviest country tourism boards in social media, even if its tourism campaigns in [...]
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Virgin doubles its investment in Tourism Australia to fill the gap left by Qantas
TransportVirgin Australia has stepped in to fill a void in funding for Tourism Australia‘s marketing campaigns, sealing a new deal with the peak tourism body after rival airline Qantas’ shock decision to cut off financial ties. Virgin and Tourism Australia announced today that they were increasing their current partnership to $12 million over three years, [...]
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Tourism Australia goes six-color san serif with its rebranded logo
DestinationsTourism Australia has unveiled a new logo, scrapping the existing version that has been around for eight years. The new-look brand mark, devised by Interbrand has been introduced “to stay relevant and reflect the organisation’s changing culture and identity,” according to the tourism body. It cost six months and $200,000 to develop. The new logo sticks with [...]
