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Articles tagged “starwood”

Hotels

Sheraton Revamp Could Bring Substantial Revenue Boost: Latest Skift Research

Sheraton is now Marriott’s third largest brand, coming after only Marriott and Courtyard by Marriott, and the largest outside of North America. As a result, getting this turnaround right is critically important for the company in the eyes of investors, owners, consumers, and other stakeholders.

Rebecca Stone, Skift Research | 6 years ago

Sheraton Revamp Could Bring Substantial Revenue Boost: Latest Skift Research

Business Travel

Early Stumbles for Marriott and Starwood Loyalty Merger

The union of Marriott and Starwood's loyalty programs last week could have gone far worse based on mergers past. But it also could have gone better.

Grant Martin, Skift | 6 years ago

Hotels

Marriott and Starwood Face Speed Bumps in Loyalty Merger

The planned integration of Starwood Preferred Guest and Marriott Rewards did not go entirely smoothly this weekend. Some members were not shy about expressing their unhappiness.

Grant Martin, Skift | 6 years ago

Marriott and Starwood Face Speed Bumps in Loyalty Merger

Online Travel

Starwood Preferred Guest Offers Extra Points for Mobile Check-Ins

Mobile check-in isn't new for a hotel to roll out, but the Starwood Preferred Guest promotion could help it go more mainstream.

Grant Martin, Skift | 6 years ago

Starwood Preferred Guest Offers Extra Points for Mobile Check-Ins

Business Travel

Marriott and Starwood Pull Off a Merged Loyalty Program That Makes Everyone Happy

Marvel: "Infinity War is the most ambitious crossover event in history"
Marriott Rewards and Starwood Preferred Guest: "Hold my beer"

Grant Martin, Skift | 6 years ago

Marriott and Starwood Pull Off a Merged Loyalty Program That Makes Everyone Happy

Hotels

Marriott’s Revamp of Aloft and Element Points to the Future of Select Service Hotels

Everyone suspected the efficiency and consistency of the Marriott "machine" would be a perfect match up for Starwood's creative and innovative lifestyle brands. While it appears to be working for Aloft and Element, the true measure of success will be what Marriott can do with a brand like Sheraton.

Deanna Ting, Skift | 6 years ago

Marriott’s Revamp of Aloft and Element Points to the Future of Select Service Hotels

Ground Transport

Uber and Starwood to End Partnership in Possible Signal of Wider Loyalty Changes Ahead

Business travelers will lament the end of the Uber-Starwood partnership, but much more may be on the horizon for Uber's loyalty plans.

Grant Martin, Skift | 6 years ago

Hotels

Interview: Marriott CEO on Politics, Technology and Loyalty

Despite the challenges facing the industry, Sorenson remains optimistic and determined to make sure Marriott's $13.3 billion bet on loyalty pays off.

Deanna Ting, Skift | 7 years ago

Interview: Marriott CEO on Politics, Technology and Loyalty

Hotels

Marriott CEO: Technology Is the Biggest Risk in the Starwood Merger

We'll definitely be keeping our eye on what develops as far as Marriott's decisions for its reservations and loyalty platforms going forward. But we're still not so convinced they're keeping all 30 of those brands over the long term.

Deanna Ting, Skift | 7 years ago

Marriott CEO: Technology Is the Biggest Risk in the Starwood Merger

Hotels

Starwood Founder Launches New Extended Stay Brand Uptown Suites

Everyone, including Starwood founder Barry Sternlicht, it seems, is seeing the tremendous value of investing in the extended stay space.

Deanna Ting, Skift | 7 years ago

Starwood Founder Launches New Extended Stay Brand Uptown Suites