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Media and PR
B2B travel companies are taking advantage of social media's inherent function of connecting with real people.
Joyce Manalo, Skift | 10 years ago
Excite your audience with polarizing questions and take part in their pop culture obsessions.
Hotels that function as attractions and destinations are carving out their content position with eye candy that wets the escapist's appetite.
Rental cars, trains, and taxis are present for their customers on social, but it needs to step up the pace.
Airlines are not only flying to destinations, it's getting hip to local culture enough to share it.
Sometimes, it's not all about numbers, it's more about people, big and small.
Online Travel
Think of Skifties as a new kind of social media award that marries data, editorial context and effectiveness.
Rafat Ali, Skift | 10 years ago
Summer is the time for group travel. Identify with your brand's audience through their families and friends.
Instagram is becoming a clearer choice for airlines to reach new fans.
Leverage video to share the knowledge of your tour company and the experience of the customer.
