-
Inside New York City’s eleven tourism Twitter accounts
DestinationsWhy is NYC & Company not a leader in social tourism promotion? It has eleven tourism-related Twitter accounts, but doesn’t openly discuss its social strategies or engage with visitors on a large scale. The city’s official tourism marketing organization uses Twitter to promote events including restaurant week, the CitiBike launch, sports events, and museum openings. Of the [...]
-
Airline’s big social media budgets are wasteful without strategy
TransportMore airlines are clamouring for a slice of the social media pie, with more than 70 per cent of them intending to increase their budgets in this area this year – although many are struggling to do it right. Speaking to TTG Asia e-Daily on the sidelines of Travel Distribution Summit, SimpliFlying CEO, Shashank Nigam, said: [...]
-
Social travel service Trippy notifies users it’s shutting down for “significant evolution”
DigitalSocial travel-planning site Trippy notified its users that it is “temporarily” shuttering its website, as well as its iPhone and iPad apps, because “we’re now ready to take Trippy even further.” Founded in 2011 by J.R. Johnson, who previously founded VirtualTourist and sold it to TripAdvisor in 2008, Trippy is the latest social travel site [...]
-
Asmallworld, a MySpace for millionaires, pivots to become social travel site
DigitalASMALLWORLD launched its invite-only social network for the rich and famous in 2004. Today it’s becoming even more exclusive and pivoting away from its advertising model, as its relaunching as a subscription travel club where the elite meet to enjoy perks around the globe. With $100 a year and an invite, ASMALLWORLD (ASW) helps you make [...]
-
Facebook may buy mapping site Waze as it seeks to know more about users
DigitalFacebook Inc., owner of the world’s most popular social-networking service, is in talks to acquire mobile-mapping application provider Waze Inc. for as much as $1 billion, two people familiar with the matter said. The talks to acquire Palo Alto, California-based Waze are not final and a deal may not happen, said the people, who asked [...]
-
Facebook in talks to buy Israeli navigation startup Waze for up to $1 billion
TransportFacebook Inc is in advanced talks to acquire Israeli mobile satellite navigation start-up Waze for $800 million to $1 billion, business daily Calcalist reported on Thursday. Due diligence is underway after a term sheet was signed, Calcalist said, adding that talks began six months ago. Waze uses satellite signals from members’ smartphones to generate maps and traffic [...]
-
Seven Twitter critters that define destinations on social media
DestinationsTourism boards can border on boring when they push out a stream of scheduled tweets that shout dates of upcoming events at followers. And it can be difficult to create one voice to define a destination that is filled with all kinds of attractions and locals. That’s why tourism boards, museums, and travel attractions are turning [...]
-
Charleston, West Virginia’s not-so-clever marketing campaign
DestinationsThe Charleston Convention & Visitors Bureau‘s new campaign features prominent people of the city promoting why “I’m Charlie West.” Charleston “ambassadors” — from Mayor Danny Jones and musician Bob Thompson to Larry Groce and Main Kwong owner Carina Kwok — voice why Charleston is an ideal place to live, work and stay. Thirteen locals will [...]
-
Eight ways airlines are using social media to humanize marketing
TransportFrequent flyers and travel humbugs say air travel has never been more inhumane. Cramped seats, sky-high fees, and brisk staff make some travelers feel more like cattle than a valued customer. Airlines, however, are working hard to leverage social media in an effort to humanize their marketing efforts and connect with the everyday customers. The [...]
-
Facebook’s latest mobile push aims at local discovery, Yelp and Google Plus
DigitalFacebook Inc. is overhauling its Pages service with features for wireless devices that help users quickly find business information, another sign the company is ramping up efforts in mobile. The revamp, the most extensive in a year, is the first Pages upgrade to begin on mobile instead of the desktop version, said Matt Idema, head [...]
