Articles tagged “six flags”

Travel Technology

Six Flags Adding AI and Metaverse in Partnership With Google

Visitors don't necessarily think of advanced AI and extended reality when they book an amusement park trip, but Six Flags is trying to change that.

Justin Dawes | 3 months ago

Six Flags Adding AI and Metaverse in Partnership With Google

Hotels

Hyatt’s Junk Fee Efforts Stymied by Third Parties

Today's edition of Skift's daily podcast looks closer at Hyatt's junk fees, AI at Six Flags, and India's hotel occupancy recovery.

Rashaad Jorden | 8 months ago

Hyatt’s Junk Fee Efforts Stymied by Third Parties

News Blog

Six Flags Partners With Google on AI Tools

Six Flags said Tuesday that it plans to release generative AI tools in partnership with Google Cloud. The project includes tools meant to enhance visitor experiences and optimize business operations. The plan is to release AI chatbots on updated versions of the Six Flags mobile app and park websites later this year. Powered by Google…

Justin Dawes | 8 months ago

News Blog

Inside Six Flags’ Attempt to Reduce Visitors And Go Upscale

Six Flags, the largest regional theme park operator in U.S., has been attempting a business and guest experience turnaround under its new-ish CEO Selim Bassoul, who took over in Nov last year. And it beginning to see early results -- detailed in its latest earnings call -- that gives lots of lessons for the crush…

Rafat Ali | 2 years ago

Tourism

U.S. Amusement Parks Make a Long-Term Bet on Season Passes After Standstill Year

The pandemic slammed revenue at amusement parks, but it was a one-off problem. Looking ahead, operators must market the appeal of season passes to help cope with flatlining attendance.

Sean O'Neill, Skift | 3 years ago

U.S. Amusement Parks Make a Long-Term Bet on Season Passes After Standstill Year

Tourism

Six Flags Will Begin Hiring Thousands as Theme Parks Reopen

Jobs and reopenings. Those are two words the tourism industry hopes to repeat over and over again, as vaccines offer hope for a return to some kind of normal.

Nivedita Balu, Reuters | 3 years ago

Six Flags Will Begin Hiring Thousands as Theme Parks Reopen

Online Travel

Theme Parks Face Tough Tech Investment Choices

The pandemic is handing an edge only to those rare theme park operators with cash cushions to invest in new tech.

Sean O'Neill, Skift | 4 years ago

Theme Parks Face Tough Tech Investment Choices

Tourism

Six Flags’ Global Growth Plans Are Running Into Economic Roadblocks

Six Flags' big ambitions for international expansion are meeting economic reality. The theme park operator still finds potential in partnerships outside the United States, but expectations have to be adjusted.

Hannah Sampson, Skift | 5 years ago

Six Flags’ Global Growth Plans Are Running Into Economic Roadblocks

Tourism

6 Top Theme Park Industry Developments of 2018

Theme parks got more creative with loyalty and pricing, ramped up their building boom, and took steps to raise employee wages in 2018. One operator mounted a turnaround, while another struggled to meet expectations. Here are some highlights from a year of strategic twists and turns.

Hannah Sampson, Skift | 5 years ago

6 Top Theme Park Industry Developments of 2018

Tourism

Six Flags’ Future in Dubai Is Now Uncertain

Six Flags still considers international licensing an important driver of revenue growth, despite some roadblocks along the way. Back in the U.S., where most of its parks are located, weather put a damper on quarterly earnings.

Hannah Sampson, Skift | 5 years ago

Six Flags’ Future in Dubai Is Now Uncertain