Articles tagged “search engine marketing”

Online Travel

Booking’s Very Expensive Marketing Piece of the Pie

Travel bargain hunters are a fickle bunch, visiting more than two dozen websites on average before they book. Booking.com and its rivals spend billions annually to woo those travelers who wouldn't otherwise click over to their platforms.

Dennis Schaal | 10 months ago

Booking’s Very Expensive Marketing Piece of the Pie

Cruises

Lindblad Taps Next-Gen Digital Marketing to Fill Cruise Ships

Lindblad Expeditions, which operates small ships with adventurous themes, is seeing traction with savvier digital marketing. But it's taking time for the company to get back in the black.

Dawit Habtemariam | 12 months ago

Lindblad Taps Next-Gen Digital Marketing to Fill Cruise Ships

Tourism

Voice Search Is Stuck in Tourism Marketing Limbo

Voice search has been dead-end for creativity in destination marketing. Unless generative AI steps in, it will never be its own channel and remain a boring add-on of text-based search.

Dawit Habtemariam | 1 year ago

Voice Search Is Stuck in Tourism Marketing Limbo

Online Travel

Vrbo Outspent Airbnb 10-Fold on Advertising Early in 2021

Airbnb is trying to win on brand with a reduced reliance on Google while the smaller Vrbo embraced YouTube big-time, and will spend, spend, spend to advantage.

Dennis Schaal, Skift | 3 years ago

Vrbo Outspent Airbnb 10-Fold on Advertising Early in 2021

Online Travel

Smaller Tour Operators and Hotels Get New Tools to Drive Direct Bookings

Direct bookings have been harder for smaller hotels and mom-and-pop tour operators to get than for the big guys. Still, tech providers, such as Sojern, Xola, and Destinia, aim to democratize online marketing tools.

Sean O'Neill, Skift | 4 years ago

Smaller Tour Operators and Hotels Get New Tools to Drive Direct Bookings

Hotels

How Hotels Are Failing to Take Advantage of TripAdvisor

TripAdvisor can be a hotel brand's best friend, especially when it comes to search, suggests this new report from L2.

Deanna Ting, Skift | 8 years ago

How Hotels Are Failing to Take Advantage of TripAdvisor

Hotels

Expedia’s Trivago Follows Booking.com Into the Business Side of the Hotel Industry

While the big chains have tech and marketing people to optimize websites and their cost-per click campaigns, booking sites in transformation such as Booking.com, Trivago and TripAdvisor are squarely directed at making themselves more essential to smaller, independent hotels. It is another sign of the changing role of metasearch sites and online travel agencies in the mobile era.

Dennis Schaal, Skift | 8 years ago

Expedia’s Trivago Follows Booking.com Into the Business Side of the Hotel Industry

Airlines

Ad Tech Is Changing Everything Marketers Know About Travel Booking

Advertising technology is changing how marketers drive people to booking in digital, gone are the days of just search engine marketing.

James O'Brien, Skift | 10 years ago

Ad Tech Is Changing Everything Marketers Know About Travel Booking

SkiftX

Priceline Acquires Qlika Micro-Targeting Startup for $3 Million for Agoda Brand

If any company were an expert in search engine marketing, you'd figure it would have to be Priceline since it's had so much practice and success. It is a testament to the complexity of the genre that the Priceline Group decided to go out and acquire a tiny, 2-year-old startup to further advance the effort.

Dennis Schaal, Skift | 10 years ago

Priceline Acquires Qlika Micro-Targeting Startup for $3 Million for Agoda Brand

Online Travel

U.S. paid search: Kayak led travel category in 2012

There's a tendency to think of Priceline/Booking.com as the big spender in paid search. While that is likely true globally, surprisingly Kayak set the pace in the U.S. in 2012. Another tidbit, the keyword vrbo (vacation rental by owner) soared in popularity, rising from 78 in 2012 to 51 in 2013, reflecting changing lodging considerations.

Skift | 11 years ago