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Hotels on TripAdvisor or Forbes Travel Guide: Who’s got the power?
DigitalJonathan Crellin is proud of the Boston Harbor Hotel’s 5-star status. Awarded by Forbes Travel Guide, the badge of success required years of determination and diligence to achieve — a conscious effort to satisfy the critical eye of an anonymous evaluator who grades more than 550 individual standards in 17 different categories. Far less objective, [...]
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Biggest hotel influencers: Shower pressure and wireless connectivity
DigitalDespite all the money and effort hotels put into selecting comfortable beds and soft pillows, a new study suggests that hotel guests are more likely to choose a hotel based on the water pressure in the shower. A Boston marketing and public relations company has analyzed what people say about hotels by studying more than [...]
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ReviewerCard is wrong and unfair on so many levels
DigitalBrad Newman thinks that people who post lots of reviews on websites such as Yelp or TripAdvisor don’t get enough respect from the businesses they write about. So he’s come up with his own business, a Manhattan Beach company called ReviewerCard that issues IDs to prolific online reviewers to help them get better service than [...]
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TripAdvisor: A user’s guide to navigating the reviews swarm
DigitalYou just found out you have a business meeting in Santa Fe or your family is planning a vacation to Paris, and you have no clue about picking a suitable hotel in these cities. TripAdvisor hosts more than 75 million reviews and opinions written by travelers, and most of them are geared toward helping you pick [...]
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Google Plus tries another angle to attract reviews: free goodies
Digital» Get your daily dose of Skift: subscribe to our newsletter, RSS, Twitter or Facebook. It isn’t easy catching up to Yelp’s and TripAdvisor’s huge leads in user reviews so Google was handing out cups and Zagat city guides yesterday to people at the Prudential Center mall in Boston if they would write restaurant and shopping reviews for Google+. Passersby would sit down, [...]
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Cruise giant debuts beta site Cruiseline.com with verified reviews
TransportWorld Travel Holdings debuted Cruiseline.com, a cruise community site which currently offers some 18,000 verified cruise reviews. If you are ready to dismiss Cruiseline.com as another here-today, gone-tomorrow startup, then consider that World Travel Holdings is one of the largest — if not the largest — cruise seller in the U.S. It owns some 30 [...]
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Infographic: Will anyone book a hotel if it has zero TripAdvisor reviews?
DigitalHotels are realizing the power that user reviews hold in boosting or kicking their profits. Major brands like the Four Seasons have revamped their websites to include TripAdvisor reviews, and Cornell’s School of Hotel Administration found that a one point increase in guest ratings leads to higher demand, performance, and pricing power. A new study conducted by [...]
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Hotel market research company says 40% of hotel user reviews are bogus
DigitalIf you choose a hotel based on glowing online comments — “OMG, I love this place!” — you may be relying on bogus or insufficient information. That assessment came from Market Metrix, a San Francisco Bay Area hotel market research company, in a study that found as much as 40 percent of reviews could be [...]
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The new hotel review site that’s only for corporate travelers
DigitalCarlson Wagonlist Travel announced the launch of its private hotel review site for companies today. CWT Hotel Intel was modeled off popular leisure travel review sites including TripAdvisor and Priceline. Each corporation will have their own private page where only employees and travel managers will be able to view the reviews. Business travelers will be prompted [...]
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The French are trusting an American to take the Michelin Guides into the digital age
DigitalMeet the new Michelin man, American Michael Ellis takes over the famous food guides
SAN FRANCISCO (AP) — Something new is in the stars for the Michelin Guide — the French restaurant reviewing institution is getting an American accent….
