Articles tagged “revel”

Hotels

Revel rebrands and admits it’s a casino to reach Atlantic City gamblers

Revel is at last executing a marketing strategy that speaks to Atlantic City’s primary visitors, who come for gaming and entertainment, rather than relying on New York weekenders to fill rooms.

Revel rebrands and admits it’s a casino to reach Atlantic City gamblers

Tourism

Visitor spending in Atlantic City was on a steep incline before Sandy hit

Despite Revel’s bankruptcy declaration last week, the AC resort, a new marketing campaign, and gubernatorial initiatives contributed to a significant uptick in visitor spending in 2012.

Hotels

The $2.4 billion Revel resort files for bankruptcy, 11 months after opening

Atlantic City's own crumbling fortunes can't be divorced from its glitzy gambling business and boardwalk businesses, and Revel is just the highest profile symptom of the deeper issues that lie below the surface.

The $2.4 billion Revel resort files for bankruptcy, 11 months after opening

Hotels

Atlantic City’s Revel hopes for comeback following CEO shake-up

Revel tried to make Atlantic City classy -- a tough act. The realization that success rests on gaming and entertainment and not New York's cool crowd may fix its previous marketing missteps.

Atlantic City’s Revel hopes for comeback following CEO shake-up

Tourism

There goes Atlantic City’s reinvention plans: Revel to file for bankruptcy

Atlantic City can't get a break from its sordid past, and current woes. Revel was way too ambitious, tried to do too much, too soon.

There goes Atlantic City’s reinvention plans: Revel to file for bankruptcy