Articles tagged “red roof”

Daily Lodging Report

Red Roof Seeks New President

Red Roof President George Limbert is stepping down from his role, effective July 12, to pursue interests outside of the hospitality industry. Mohamed Thowfeek, board member of Red Roof, will oversee the day-to-day operations as the company begins its executive search.

10 months ago

Daily Lodging Report

Red Roof to Add 50 Properties This Year

Red Roof will open 50 properties, new builds and conversions, in 2023, representing 60% year-on-year growth.

1 year ago

Travel Technology

Red Roof Outsources Tech Stack to HotelKey to Help Combat Labor Shortage

Service is a premium for hotels coming out of the pandemic, but it's really hard to provide that service when workers are hard to come by. HotelKey is hoping the big brands see tech as part of the solution to the problem.

Justin Dawes | 1 year ago

Red Roof Outsources Tech Stack to HotelKey to Help Combat Labor Shortage

Hotels

This Is What Hotel CEOs Really Think About Homesharing

While most still don't think it's necessarily for them, there are a few who are starting to be open to giving it a try.

Deanna Ting, Skift | 5 years ago

This Is What Hotel CEOs Really Think About Homesharing

Hotels

Red Roof Adds an Economy Extended Stay Brand to Its Portfolio

If it's an economy/midscale or extended stay brand, expect hotel companies to keep launching them until eternity at this point.

Deanna Ting, Skift | 6 years ago

Red Roof Adds an Economy Extended Stay Brand to Its Portfolio

Hotels

Red Roof Joins the Soft Brand Hotel Movement

Do we really need another soft brand collection? (You know the answer.) But more importantly, does Red Roof have the loyal customer base and big-enough distribution system to make it worthwhile for an independent hotel to want to join its soft brand?

Deanna Ting, Skift | 7 years ago

Red Roof Joins the Soft Brand Hotel Movement

Hotels

Skift CMO Interviews: Red Roof Inn CMO on Being Brilliant With the Basics

Staying at an economy hotel used to mean that every aspect of the stay was "economical." Red Roof Inn looked at its product and saw that while guests expected rates to be low they still wanted modern rooms with fast Wi-Fi, for example. Recent brand-wide renovations also led to a facelift with its content marketing which it's seeing successful results from.

Dan Peltier, Skift | 8 years ago

Skift CMO Interviews: Red Roof Inn CMO on Being Brilliant With the Basics

Hotels

Red Roof Inn Talks International Strategy and Sweet Spots for Economy Lodging

The key to success in its road ahead lies less in the countries where it will develop its presence but more in the developers it is partnering up with.

Alexandra E. Petri, Skift | 8 years ago

Business Travel

Red Roof goes on a road trip to show off its new room design

Business travel has picked up in the first quarter of 2013, but travelers and their employers are still looking for a bargain prompting budget chains to redesign in an attempt to offer modern rooms at a low cost.

Steve Wartenberg, The Columbus Dispatch | 11 years ago

Red Roof goes on a road trip to show off its new room design

Hotels

Red Roof Inn’s $120-million redesign is paying off with rise in bookings

It turns out someone is actually reading and listening to everything written on those hotel comment cards. Red Roof Inn based its redesign off guest comments to offer cleaner, updated rooms.

Hugo Martin, Los Angeles Times | 12 years ago

Red Roof Inn’s $120-million redesign is paying off with rise in bookings