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Qantas creates custom books to read in-flight
TransportAussie airline Qantas is asking consumers to ditch their Kindles and curl up with a good book — one that’s been specially penned by the airline so that fliers they’ll manage to finish just as their plane touches down. Droga5 Sydney, which won the client’s business last year, teamed with publishing house Hachette to create a push [...]
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Best travel ads this week: Five videos highlight the evolution of travel
DestinationsThe evolution of the travel and tourism industry is made up of equal parts as small as placing a yoga mat inside a hotel room and as large as the 92-year history of a global airline. It includes actions as insignificant as telling cyclists that they have a place to play and as important as [...]
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With Emirates alliance in the bag, Qantas eyes Latam for next tie-up
TransportQantas is keen to strike a closer alliance with South American airline group Latam but concedes the latter’s recent merger has been a distraction from meaningful talks between the two airlines. Having launched an alliance with Emirates, Qantas management can now turn to forming closer deals with other airline partners including Latam and China Eastern. [...]
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Qantas Airways new look: Nice-looking crew headed down the runway
TransportOn Tuesday morning Australia time, Qantas went all out to unveil the new look for its crew. Gone are the patterns done by whoever used to do them, incoming are clothing designs by Martin Grant (based in Paris but Australian-born) and shoes by Christian Louboutin (yes, with the red on the bottom). Unlike other uniform [...]
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Qantas takes off pork from menu on Dubai flights after Emirates tie-up
TransportAustralian airline Qantas Airways has removed food items containing pork and alcohol from its in-flight menu on routes that transit through Dubai. The move comes following the launch of a major global alliance between Qantas and Dubai-based Emirates Airline that came into force on April 1. The tie-up will see the two carriers collaborate on [...]
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Best travel ads this week: 5 inspiring videos that soar
TransportIt’s time airlines become more creative with their advertising. They’ve found a way to make dull safety videos engaging, but ads still show the same generic images of people and attractions at carriers’ destinations. Is it the public’s growing despise for flying that keeps airlines’ advertising agencies’ focus on the ground? Or is there just [...]
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Stunning pics and videos of tandem Qantas and Emirates flights over Sydney Harbor
TransportAs the Qantas-Emirates alliance started today, so did a pivotal moment in aviation history, with Gulf region firmly cementing itself as the hub of long-haul flights globally. The inaugural flight from Australia was a Qantas A380 and an Emirates A380, passing over the Sydney Harbor in what is believed to be the first time anywhere [...]
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As historic Qantas-Emirates alliance starts, Europe bookings up six fold
TransportQantas Airways Ltd., Australia’s largest carrier, said bookings for trips to Europe have gone up six-fold as its first flight in partnership with Emirates Airline took off today. Bookings to Europe on the joint network in the first nine weeks of sales have risen six-fold from a year earlier, Alan Joyce, chief executive officer of [...]
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Qantas-Emirates alliance is cleared by Australian regulator
TransportQantas Airways Ltd.’s bid to tie up with Emirates on international flights and shift the so-called kangaroo route to fly through Dubai was cleared by Australia’s antitrust regulator. The alliance will be permitted for five years and allow the carriers to coordinate passenger and cargo operations and other services, the Australian Competition and Consumer Commission [...]
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How China Southern Airlines is killing Qantas on the Kangaroo route
TransportTravelers plying the Kangaroo Route between Australia and Europe have discovered the cheapest path goes through Guangzhou. China Southern Airlines Co. is undercutting Qantas Airways Ltd. by as much as 34 percent on the cost of Sydney-to-London tickets and from April 1 will operate more flights to Europe than the Australian carrier. The Guangzhou, China-based [...]
