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Travel ads of the week: Colorful festivals and cultural comparisons
TransportThe majority of travel ads we see highlight a particular destination or company, but taking a chance and comparing a place to its peers could have a much greater impact. Only one ad this week takes that chance. Does it stand out among the others? Let us know what you think in the comments. » Get [...]
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Hotels swap out standard airport shuttles for tuk-tuks, helicopters, and a Rolls-Royce
Transport… While most business travelers still use car, limousine and shuttle van services provided by their hotel, there are a growing number of options. The Affinia Dumont and Affinia Shelburne in Manhattan offer complimentary teal and yellow bikes, complete with helmets and front baskets to stow briefcases. Business travelers use the bikes to maintain their [...]
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Peninsula Hotels launches new global ad campaign to capture its “special moments”
DestinationsThe Peninsula Hotels is energizing its brand with a new global marketing campaign, “Peninsula Moments.” “[The new campaign] increases our guests’ awareness and understanding of our brand,” says Rob Cheng, vice president of marketing for the company. “It’s not hard sell, but rather all about showing what we do and the lengths we go to in [...]
