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EasyJet complains about “misleading” booking site to UK regulators
TransportEasyJet has called on regulators to stop a European travel website “misleading” thousands of customers into paying over the odds for tickets with the airline. EasyJet last night claimed eDream was breaching consumer guidelines by quoting low air fares to win business, only to add on service fees and card charges later in the transaction. [...]
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Fending off global copycats: Lessons from HotelTonight’s story
DigitalHow well does HotelTonight translate into European expansion? Launched in late 2010, the mobile-only and same-day hotel booking app now offers rooms in 12 countries, including nine in Europe, with a modest portfolio there of 27 cities. With 15 of its approximately 100 employees working out of a London office, HotelTonight’s “expansion is unbounded in [...]
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Hotel-backed site RoomKey.com is still losing the booking battle
DigitalHow many times have I heard the hotel brands say they are going to “fight and win” the Internet battle against the big bad OTA wolves? It’s easy to see why the hotel brands are angry/embarrassed: those OTAs have done a massively superior job of marketing hotel rooms online. So what have the brands decided [...]