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Travora Media sells remaining assets: Ad network to live, content biz to close
TransportTravora Media’s anticlimactic next chapter begins as its assets have been sold to a company that hopes to build an advertising network for hotels, airports and Internet service providers. AdVantage Neworks, which is in the process of a reverse merger with shell company JMG Exploration – which recently sold off its oil and gas interests to focus on digital [...]
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As Travora shuts down, USA Today acquires some content pieces
DigitalTravora Media, the online travel content and ad network, is in the process of shutting down, and is selling off pieces of its brand to whoever will pay anything. Almost. Our sources indicate it is in the final stages of selling off its ads network — formerly called Travel Ad Network – though we don’t yet [...]
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Travel websites that want good SEO need to pay for good content
Digital@jeremyhead I just wrote a new post on Travelblather. It’s a bit techy and a tad outspoken (how unusual) http://t.co/AZ8AYuDN #travelblather There’s an acceptance that ‘proper’ content is needed – but no desire to actually make the financial investment necessary to achieve this. There was a lot of waffle about ‘getting hold of content’ as [...]
