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Short-Term Rentals
The partnership is part of HomeToGo’s efforts to boost its experiences business.
Srividya Kalyanaraman | 2 weeks ago
Online Travel
Today's podcast looks at metasearch and changing consumer habits, United’s next Boeing issue, and an Ohtani tourism boost.
Rashaad Jorden | 2 weeks ago
Advertising in travel metasearch used to be near the top of the list for online travel agencies and hotels. But then along came Google Hotels, YouTube, and TikTok, as well as hotel and online travel agency loyalty programs to deflate the value proposition.
Dennis Schaal | 2 weeks ago
As Tripadvisor's decade-old bet on Viator is paying off, Tripadvisor has become less reliant on advertising from Expedia and Booking.com.
Dennis Schaal | 2 months ago
A potential buyer could decide to break up Tripadvisor's parts, including Viator, TheFork, and metasearch, under the theory that the parts are worth more than the whole.
Will investors have patience for Trivago's multiyear effort to turn things around?
Airlines
Booking.com can argue that it doesn't used banned screen-scraping to access Ryanair flights. Meanwhile, Google, "an honest/transparent OTA," can do no wrong in Ryanair's eyes.
Dennis Schaal | 4 months ago
Hotels
When a hotel rate appears in Google Search or on an online platform will it include the junk fee that makes it more expensive than a rival? That's what's a stake in these bills for the travel industry.
Dennis Schaal | 5 months ago
You can see Tripadvisor's priorities crystal clear in where its restructuring occurred. The Tripadvisor Core segment took the heaviest hit, and Viator was impacted the least.
Until now, Tripadvisor has emphasized growth for Viator, backed by ample marketing, at the expense of profitability. It appears as though the company will moderate that strategy for 2024.
