-
New Jersey Governor criticized for turning tourism ads into campaign asset
DestinationsNew Jersey Gov. Chris Christie and his family are starring in television commercials that are part of a publicly funded $25 million tourism campaign to encourage people to visit the Jersey Shore after Superstorm Sandy, but Democrats say they are simply taxpayer-funded campaign ads. The ad campaign called “Stronger Than The Storm” launched last week [...]
-
VisitEngland teaches businesses how to attract travelers with special needs
DestinationsVisitEngland, the country’s official tourist board, wants to help businesses promote themselves as accessible and welcoming to disabled travelers. Expanding on the organization’s online tools, VisitEngland launched a free marketing guide Speak Up! aimed at educating hotels, tour companies, and restaurants how to communicate with this important customer. The guide explains why accessible is a [...]
-
Trendy travel buzzwords for your next mancation or floatel stay
RoomsAs a boating holiday specialist comes up with a grating new buzzword – flocation – we round-up some other awful examples. This week Lateboat.com, a boating holiday specialist, unveiled the latest in a long line of irritating travel buzzwords. According to a report in Travelmole, the travel industry publication, the firm is now calling on [...]
-
Best travel ads this week: Holland argues it’s cooler than Brooklyn
TransportTrave ads seek to inspire and excite viewers into booking a trip. The methods used to elicit such sentiments include fast-paced music, flashy images, and emotional voiceovers; and ultimately they aim to convince viewers that a better time is just a plane ride away. This week Holland defends its traditional way of life as the [...]
-
British tourism gets big spotlight with Prince Harry and Cameron’s NYC visit
DestinationsBritish Prime Minister David Cameron and Prince Harry visited a design studio in New York City on Tuesday as part of a campaign to promote his country as a tourist destination and U.S. business partner. The two arrived at Milk Studios on a red double-decker bus. With a view of the Hudson River from a [...]
-
Sandy-ravaged Jersey shore tourism is hoping for a Prince Harry bump
DestinationsBritain’s Prince Harry toured two New Jersey shore communities devastated by Superstorm Sandy, shaking hands with emergency personnel and construction workers before spending Tuesday afternoon in New York City at events promoting tourism, entrepreneurism and philanthropy. He even got a chance to play a little baseball. In Seaside Heights, where the MTV reality show “Jersey [...]
-
Tourist visitor centers go mobile to meet travelers where they’re at
DestinationsCities across the U.S. are closing the doors on their storefront visitor bureaus and taking their message to the road. At least ten cities have done away with the stationary institutions and pimped out trucks and vans with iPads, map murals, and music to draw tourists to this new generation of visitor centers. The mobile [...]
-
Niagara Falls celebrates inclusion in Brand USA’s global marketing campaign
DestinationsTourism promotion efforts in Niagara Falls and the surrounding region will soon be getting a boost from the federal government. U.S. Sen. Kirsten Gillibrand announced Monday during a press conference in Youngstown a decision by the federally funded, non-profit group, Brand USA, to include the Greater Niagara Region in its future efforts to attract international [...]
-
New Jersey spending three times usual to get tourists this summer, post-Sandy
DestinationsMillions in advertising and marketing dollars — and unquantifiable value in word of mouth hopefully generated by a host of events — are being poured into driving home the message that the Jersey Shore is open for business this summer. Arguably no boost is more significant than the marketing plan being rolled out by the [...]
-
Best travel ads this week: German perfectionism to quirky explorations
DigitalThis week Lufthansa pokes fun at Germans, Expedia takes viewers around the world with a Wes Anderson-inspired tour, a Baltic cruise company tugs heartstrings, and two more videos provide a bit of Friday escapism. FOR ALL OF OUR SKIFTADS OF THE WEEK COLLECTION, CHECK OUT OUR ARCHIVES HERE. Germany’s national carrier Lufthansa pokes fun at [...]
