Articles tagged “marketing”

Tourism

Hawaii’s New Message to Tourists: ‘Maui Is Ready’

Maui is ready for its close-up, according to a new marketing campaign. If tourism doesn't rebound soon, valuable talent may leave.

Hawaii’s New Message to Tourists: ‘Maui Is Ready’

Airlines

Ryanair Is Crushing It On Social Media: CEO Michael O’Leary Shares the Secret

In a sitdown interview with Skift, Michael O'Leary reveals some of the secrets to Ryanair's viral success, and tells us the two subjects that are absolutely off-limits.

Ryanair Is Crushing It On Social Media: CEO Michael O’Leary Shares the Secret

Tourism

Some State Travel Offices Have Already Deleted TikTok: How They’re Marketing Now

With TikTok out of the picture, behemoths like Facebook, Google and Instagram would be able to tighten their grip on travel marketing.

Some State Travel Offices Have Already Deleted TikTok: How They’re Marketing Now

Online Travel

Booking Versus Expedia on TikTok

Booking.com and Expedia know they have to get out there and market where their potential customers are. In this case, millions are on TikTok.

Booking Versus Expedia on TikTok

Hotels

Andaz Brand Campaign: The Story of Hyatt’s Luxury Lifestyle Hotels

Hyatt's brand muse Crystal Vinisse Thomas reveals the thinking behind her seven-figure marketing campaign for luxury lifestyle brand Andaz.

Andaz Brand Campaign: The Story of Hyatt’s Luxury Lifestyle Hotels

Hotels

Marriott’s Ad Network: Slow Rollout for Plan to Target Hotel Guests

In May 2022, Marriott said it would let non-hotel marketers place ads on its site, lobby TVs, and guest-room Wi-Fi portals. But it's been largely quiet since then. Here's an update.

Marriott’s Ad Network: Slow Rollout for Plan to Target Hotel Guests

Online Travel

Trivago’s AI-Powered Ad Campaign Gets Mixed Global Reaction

The new Trivago ads tend to be one-size fits all, except for languages, and may be too generic to be effective in some parts of the world. Trivago will likely scrap them or adapt them until they resonate.

Trivago’s AI-Powered Ad Campaign Gets Mixed Global Reaction

Online Travel

Expedia and Netflix Enter Into Global Advertising Partnership

Booking.com is going big with a Super Bowl ad in 2024. Expedia Group is going global with Netflix. Different strokes for different folks.

Expedia and Netflix Enter Into Global Advertising Partnership

Online Travel

Trivago Saw Fourth Quarter Profit Decline 76% Because of Increased Competition

Will investors have patience for Trivago's multiyear effort to turn things around?

Trivago Saw Fourth Quarter Profit Decline 76% Because of Increased Competition

Online Travel

Tina Fey and Glenn Close Star in Booking.com Super Bowl Commercial

Barring last-minute entries, Booking.com may be the only travel company advertising nationally during Super Bowl 2024. However, given that Booking.com's annual sales and marketing spend exceeds $7 billion, the expense is certainly doable.

Tina Fey and Glenn Close Star in Booking.com Super Bowl Commercial