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Tourism
Maui is ready for its close-up, according to a new marketing campaign. If tourism doesn't rebound soon, valuable talent may leave.
Dawit Habtemariam | 3 days ago
Airlines
In a sitdown interview with Skift, Michael O'Leary reveals some of the secrets to Ryanair's viral success, and tells us the two subjects that are absolutely off-limits.
Gordon Smith | 7 days ago
With TikTok out of the picture, behemoths like Facebook, Google and Instagram would be able to tighten their grip on travel marketing.
Dawit Habtemariam | 2 weeks ago
Online Travel
Booking.com and Expedia know they have to get out there and market where their potential customers are. In this case, millions are on TikTok.
Dennis Schaal | 2 weeks ago
Hotels
Hyatt's brand muse Crystal Vinisse Thomas reveals the thinking behind her seven-figure marketing campaign for luxury lifestyle brand Andaz.
Sean O'Neill | 1 month ago
In May 2022, Marriott said it would let non-hotel marketers place ads on its site, lobby TVs, and guest-room Wi-Fi portals. But it's been largely quiet since then. Here's an update.
Sean O'Neill | 2 months ago
The new Trivago ads tend to be one-size fits all, except for languages, and may be too generic to be effective in some parts of the world. Trivago will likely scrap them or adapt them until they resonate.
Dennis Schaal | 2 months ago
Booking.com is going big with a Super Bowl ad in 2024. Expedia Group is going global with Netflix. Different strokes for different folks.
Will investors have patience for Trivago's multiyear effort to turn things around?
Barring last-minute entries, Booking.com may be the only travel company advertising nationally during Super Bowl 2024. However, given that Booking.com's annual sales and marketing spend exceeds $7 billion, the expense is certainly doable.