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Hotels
New York and California dominated in the top "key" category with Michelin's new U.S. hotel ratings.
Liz Casolo, Dawit Habtemariam, and Sean O'Neill, Skift | 7 hours ago
Online Travel
Just as online travel companies experiment with new features on their website pages, Trivago does something similar with its TV ads. Too soon to tell which ones will make the cut.
Dennis Schaal | 1 day ago
Tourism
Industry veteran Fred Dixon is going to bring his experience promoting NYC to the nation's top tourism marketing job.
Dawit Habtemariam | 3 weeks ago
A high-caliber management team is the key to any great company. But bringing this group back together again doesn't guarantee success. Investors will ask, "What have you done for me lately?"
Dennis Schaal | 3 weeks ago
Airlines
British Airways' bold new advertisements come as the airline tries to re-establish its premium brand positioning.
Gordon Smith | 3 weeks ago
Maui is ready for its close-up, according to a new marketing campaign. If tourism doesn't rebound soon, valuable talent may leave.
Dawit Habtemariam | 4 weeks ago
In a sitdown interview with Skift, Michael O'Leary reveals some of the secrets to Ryanair's viral success, and tells us the two subjects that are absolutely off-limits.
Gordon Smith | 1 month ago
With TikTok out of the picture, behemoths like Facebook, Google and Instagram would be able to tighten their grip on travel marketing.
Dawit Habtemariam | 1 month ago
Booking.com and Expedia know they have to get out there and market where their potential customers are. In this case, millions are on TikTok.
Dennis Schaal | 1 month ago
Hyatt's brand muse Crystal Vinisse Thomas reveals the thinking behind her seven-figure marketing campaign for luxury lifestyle brand Andaz.
Sean O'Neill | 2 months ago
